KEY PERIOD SALES DRIVER


Coles

OVERVIEW:
Coles were looking to drive sales, increase brand loyalty and obtain strong competitive edge.

SOLUTION:
Created ‘The Coles Unreal Movie Deal’ promotion, rewarding customers with movie tickets when they purchased any two of the participating products. Using our fixed fee pricing model, Coles reached national coverage in the most cost effective way.

BENEFITS:
  • Broad appeal
  • Compelling national solution
  • Strong cut through in a highly competitive market
  • Provided customers with added value
  • Acquired front of store positioning


FIND OUT MORE   WATCH VIDEO   PRINT
01
GIFT WITH PURCHASE SALES DRIVER


Lego

OVERVIEW:
LEGO’S main objective was to increase sales and provide their target market with a highly valued reward.

SOLUTION:
Consumers were offered a BONUS single child’s movie voucher to a screening of THE LEGO MOVIE when they spent $60 or more of any LEGO product from participating retailers.

Hollywood Movie Money provided an end to end solution; including claim validation, fulfilment and customer service for this promotion.

BENEFITS:
  • Increased incremental spend levels
  • Generated ‘feel good’ brand association
  • Received positive feedback from customers
  • Relevant to their target demographic


FIND OUT MORE   PRINT
01
KEY PERIOD BRAND PARTNERSHIP PROMOTION


The Good Guys

OVERVIEW:
The Good Guys main objective was to drive sales across the peak Christmas period, encourage brand loyalty and reward customers.

SOLUTION:
Customers who spent $50 in store and registered, went into the draw to receive a family pass to see Disney’s blockbuster film Frozen. Hollywood Movie Money provided an end to end solution, including claim validation, fulfilment and customer service management.

BENEFITS:
  • Broad appeal
  • Australia wide promotion
  • Point of difference in a competitive market
  • Added high perceived value


FIND OUT MORE   PRINT
01
DRIVE ACQUISITIONS


Lumo

OVERVIEW:
Drive Australians to switch their energy provider to Lumo Energy.

SOLUTION:
When customers took out an energy contract with Lumo Energy within the campaign period, customers received two movie tickets each month for 12 months, as part of The Movie Lovers Program.

BENEFITS:
  • Effective in driving acquisitions
  • Exceeded sales targets
  • Increased customer satisfaction
  • User friendly claim process
  • Redemption based pricing
  • Received positive feedback from customers


FIND OUT MORE   WATCH VIDEO   PRINT
01
MOVIE BRAND PARTNERSHIP


ALH Group

OVERVIEW:
ALH wanted to provide customers with an attractive offer, increase sales and obtain competitive advantage.

SOLUTION:
Customers who purchased a Turbo kids meal at any participating ALH venue received a scratch card to download a single childs movie ticket to Turbo.

BENEFITS:
  • Fully customised website created
  • Provided a post promotional analysis
  • Electronic delivery, limiting unnecessary fulfilment
  • IP on all marketing point of sales collateral
  • Leveraged engaging Turbo film


FIND OUT MORE   PRINT
01
FEEL GOOD SALES DRIVER


Swisse

OVERVIEW:
Swisse wanted to increase sales and provide a gift with purchase that added value to their target market.

SOLUTION:
Customers who purchased a participating Swisse product received a single adult movie voucher to a screening of THE SMURFS 2. This was communicated with key film imagery across all promotional materials.

BENEFITS:
  • Relevant to the target demographic
  • Provided added value as opposed to discounting product
  • Generated ‘feel good’ brand association


FIND OUT MORE   PRINT
01
MOVIE BRAND PARTNERSHIP


Dettol

OVERVIEW:
Generate awareness of Dettol’s new product No Hand Touch Wash using a relevant incentive with wide coverage across Australia and New Zealand.

SOLUTION:
Customers who purchased the participating product received a unique code which took them to a customised website to claim their ticket. On Dettol’s website, customers were also asked to complete a survey providing Dettol with key information about their customer demographic.

BENEFITS:
  • Generated 10,000+ entries
  • Sales significantly exceeded expectations
  • Appealed to ‘Mums’ by leveraging the blockbuster children’s film Ice Age 4
  • Received market research from target demographic


FIND OUT MORE   PRINT
01
MEMBER REWARD


Lite n Easy

OVERVIEW:
Lite n’ Easy were looking for a promotion that would drive sales and provide a highly valued and broadly appealing reward.

SOLUTION:
Every customer that received a delivery of a Lite n’ Easy product during the promotional period received a double pass to the movies.

BENEFITS:
  • Increased customer satisfaction
  • Point of difference in a highly competitive market
  • Experienced positive sales uplift
  • Campaign delivered well within budget


FIND OUT MORE   PRINT
01
INCENTIVE


iSelect

OVERVIEW:
Offer a significant point of difference to drive sales in the highly competitive insurance market.

SOLUTION:
Members who purchased an eligible health insurance policy plus car insurance, electricity or gas during the promotional period received 12 double movie passes over 12 weeks.

BENEFITS:
  • Increased customer satisfaction
  • Point of difference in a highly competitive market
  • Experienced positive sales uplift
  • Campaign delivered well within budget


FIND OUT MORE   PRINT
01
DRIVE SALES


TCL

OVERVIEW:
TCL was looking for a promotion strategy that would drive sales, obtain strong competitive edge and increase social media followers.

SOLUTION:
Created the BONUS movie ticket promotion, rewarding customers with 6 months of movies or double passes when they purchased participating products.

“Our Bonus Movie Ticket promotion was a great success, exceeding our expectations by driving sales and positive engagement with our customers.” – Marketing Manager, TCL.

BENEFITS:
  • Increased social media followers
  • Provided customers with added value as opposed to discounting product
  • Obtained strong competitive edge
  • Opportunity to engage with customers every month

FIND OUT MORE   PRINT
01
ACQUISITION AND RETENTION


Simply Energy

OVERVIEW:
Offer a highly valued incentive to encourage Australians to switch their energy provider to Simply energy.

SOLUTION:
Provided Gold Class movie tickets to new customers who took out an energy contract with Simply energy during the promotional period.

Hollywood Movie Money provided an end to end solution; including claim validation, fulfilment and customer service for this promotion.

BENEFITS:
  • Broad appeal
  • Increased brand loyalty
  • Experienced positive sales uplift
  • Strong point of difference in a competitive market
  • Successful in driving acquisition and retention


FIND OUT MORE   WATCH VIDEO   PRINT
01
HIGH VALUE GIFT WITH PURCHASE


Westinghouse

OVERVIEW:
Electrolux were looking to provide a gift with purchase that had a very high perceived value and wide appeal

SOLUTION:
Staggered offers of free family movies each month, based on spend. Cinema movie tickets delivered electronically every month.

BENEFITS:
Broad appeal
Very high perceived value
Electronic delivery - no reward budget spent on
unnecessary fulfillment
Ongoing reminder of brand
Opportunity to engage with customers every month

FIND OUT MORE   PRINT
01
GIFT WITH PURCHASE SALES DRIVER


Whirlpool

OVERVIEW:
Whirlpool required a consumer promotion with broad appeal.

SOLUTION:
Free double movie passes for 3 months! Cinema movie tickets were delivered electronically every month for 3 months.

BENEFITS:
Broad appeal
Electronic delivery – no reward budget spent on
unnecessary fulfillment
Ongoing reminder of brand


FIND OUT MORE   PRINT
01
INCENTIVE DRIVING INCREMENTAL SPEND


iinet

OVERVIEW:
Customers who add services to their existing iiNet broadband service will receive a movie ticket every month for a year.

SOLUTION:
12 months worth of movies! Cinema movie tickets delivered electronically every month.

BENEFITS:
Monthly reminder of the value of being an iiNet customer =
customer loyalty
Electronic delivery consistent with online service provider
Low cost, high value


FIND OUT MORE   PRINT
02
FEEL GOOD SALES DRIVER


Swisse

OVERVIEW:
Swisse needed to deliver a trade promotion targeting a family demographic which would secure key retail positioning in Chemist Warehouse.

SOLUTION:
Hollywood Movie Money introduced Dreamworks and the movie franchise Shrek to ensure a high impact in store visual and a very appealing gift with purchase

BENEFITS:
Swisse was able to leverage a powerful film property
No license fees required for film association
Redeemable at almost all cinemas Australia wide
Electronic delivery
Redemption based pricing


FIND OUT MORE   PRINT
01
MEMBER ACQUISITION


BUPA

OVERVIEW:
Customers who take out a combined hospital and extras cover will receive movie tickets for a year.

SOLUTION:
12 months worth of movies! Cinema movie tickets delivered electronically every month -1 movie ticket per month for single memberships and 2 movie tickets per month for couples and families.

BENEFITS:
BUPA owned the movie going space amongst Health Insurers
Exclusive offer with appeal to all demographics that is almost
impossible to duplicate
Excellent value proposition for the consumer
Monthly reminder of the value of being a BUPA customer =
encourages loyalty
Fulfillment is almost entirely electronic
All of the budget goes on the reward!


FIND OUT MORE   PRINT
01
ACQUISITION


Simply Energy

OVERVIEW:
Simply Energy required a high value reward with broad appeal.

SOLUTION:
12 months worth of movies! Cinema movie tickets delivered electronically every month or movies downloaded to your computer, PLUS DVD rental bonuses.

BENEFITS:
Very high perceived RRP
Broad appeal
Makes a boring category sexy
Electronic delivery – no reward budget spent on
unnecessary fulfillment
Ongoing reminder of value = reduced churn
National acceptance – 90% of all cinemas Australia wide
Almost impossible to duplicate


FIND OUT MORE   PRINT
01
ONGOING REWARD PROGRAM


Telstra

OVERVIEW:
Sign on to selected HTC Mozart contracts with Telstra and receive a movie ticket every week for a year.

SOLUTION:
Provide a model that gives customers access to movies every week, using redemption based pricing to maximise campaign budget

BENEFITS:
Very high perceived RRP
Broad appeal
Electronic delivery – no reward budget spent on
unnecessary fulfillment
Ongoing reminder of value = reduced churn
National acceptance – 90% of all cinemas Australia wide


FIND OUT MORE   PRINT   WATCH VIDEO
01
GIFT WITH PURCHASE SALES DRIVER


Lean Cuisine

OVERVIEW:
Purchase 3 Lean Cuisine products and receive a movie ticket to see Eat Pray Love.

SOLUTION:
Customers obtain a unique code from each pack.

BENEFITS:
Lean Cuisine was able to leverage a powerful
film property
No license fees required for film association
Redeemable at almost all cinemas Australia wide
Electronic delivery
Redemption based pricing


FIND OUT MORE   PRINT
01